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Showing posts from January, 2016

Vigilant Silver Fox: Be Strategic: Blog

Vigilant Silver Fox: Be Strategic: Blog : Before we even place our fingers on the keyboard, let's explore the origin of the word 'blog.' The word 'blog' is deri...

Be Strategic: Blog

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Before we even place our fingers on the keyboard, let's explore the origin of the word 'blog.' The word 'blog' is derived from the term weblog.    The act of journaling on the web became know as "blogging." The person who journals on the web is label a "blogger." A blog consists of short concise valuable prose use by information seekers. This audience receives something of value. Your blog readership helps to build  and expand a platform for your books, speaking engagements, articles, and classes you create. The key components of successful blogs: Choose a name or URL (It is your brand) Make sure the software platform works for you and readers Consistency is key for building an audience  Define the purpose for your blog  Create a flexible annual blog plan Make it easy for your readers to find your blog Learn to use 'Post Settings' Analyze your blog's data Make sure your audience responds to your blog Have fun with

January 2015-Strategic Planning: Refresh Your Profile

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Take a few hours this week to find out how the world sees you as a writer. Visit your profile on your social platforms. I'm not just talking about your Linkedin.com site. Right now make a list of all the sites you maintain and don't maintain. Allow me to help you brain storm: How many email sites do you own? How many Facebook sites. How many blogs? How many Twitter accounts? What about your Instagram ? Goodreads ? Pinterest ? Stumbleupon ? Reddit ? Digg ? Tumblr ? Just to begin the litany of possibilities. Step 1: Decommission any site you are not updating or hasn't proven to bring in a sufficient audience. If you have sites dedicated to books published several years ago, consider if they reflect who you are today. If you wish to maintain them, update them or link them to your current site. In other words, it is time to "declutter" you social footprint. You are not the same person, let alone the same writer you were five years ago. Step 2: Update