Be Strategic: Know Blogging Basics

Once you have established your blog's goals and objectives, make a plan for your blog's installments. Unless you are going to journal your life as it happens, your blog needs to be planned to garner an audience.

Attracting an Audience
 What attracts an audience? Who are the readers you want to reach and maintain? This assessment is the first step in establishing a successful blog.  Knowing your "people" and getting them excited about what you write establishes your base.  These readers help share your information. When considering your audience, check out Google's Communities. This resource not only gives you ideas for your blog community, but one or two of the Google communities can become part of your distribution list.

Plan a Blog Campaign 
Blogging is marketing. It is marketing your brand as a writer. Plan an introduction blog that state's
your blog's goals, objectives, and enlists readers to become contributors. Your subject matter needs a schedule,  you plan the subject matter you want to talk about monthly or weekly.

The key to having a return audience is consistency. Your readers can count on you to have a new topic every two weeks. Yes, you may want to blog weekly, but I caution novice bloggers to not stretch themselves. Remember, in the planning stages you are thinking and writing about what your blog's message. Brainstorm twelve relevant topics.

After you have your topics, plan your research time, writing time, searching for photo's or clip art that are not copyright protected unless, of course, you are going to buy them. You also have consider editing time, layout time, seasoning time, (you know the time you let your product sit before you hit the publish button).

Blogging Is a Writing Form
Writing on a screen or phone is different than pen and paper. It demands crisp clean sentences. Concise information and an easy to read type. A blogger writes interesting and captivating subject matter that brings the reader back for more.

Blogging for business is information you give to readers so they want to read more. A blog needs a personality, but be careful. If the purpose of your blog is to build a large social audience, the blog's personality must attract all readers.
Keep Learning
  • Read other blogs
  • Use analytics to discover information about your readers 
  • Understand the Search Engine Optimization (SEO) and what it can do for your blog
  • Read your blog aloud to yourself, then have someone else read it before you press PUBLISH.
  • Put a link or resource in every blog to keep your readers coming back.


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